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Press releases: PDF vs digital format

PDFs … We feel that this format has existed even before the birth of computers. Although the PDF today remains an excellent format for many operations, we must admit, its use still remains very limited.

Have you ever tried to copy / paste text or save an image from a PDF document? Have you ever tried to share it on social networks? Honestly … it’s more a pain than anything else.

So imagine a journalist who receives a press release in PDF format. He who does not have time. He who receives 250 PDFs in the day. He who need resources to work. He who needs DYNAMISM.

PDF, a static medium.

Most companies that have a press room on their website make available to journalists their latest press releases.
It’s an excellent practice to do so. But when we look a little closer, we see that the majority of newsrooms … contain only PDFs to download. These are static documents that neither allow sharing or direct use of the content, nor optimal referencing on search engines or statistics.

In short, these companies not only limit the reach of their message, deprive themselves of major communication channels but also have no trace on the performance of their campaigns.

So how is this a problem? Ok, we do not make you wait in this unbearable suspense: the digitization of content.

The digital to the rescue.

Digital elements: a content easy to view, mobile, shareable in one click and downloadable in seconds. In short, dynamic content !
The digital and new technologies have radically transformed the way we consume content. We have become more demanding not only with formats that we receive, but we are also much more mobile.

A press release must meet the constraints of mobility, sharing and the new expectations of journalists. The latter, often in the field, must be able to read and understand your news in 1 minute on their laptop and access your resources quickly, even on their smartphone.

HTML statement allows you therefore:

  • To make your content viewable on any media
  • To share your content with one click
  • Disseminate your content dynamically (HTML email)
  • Trace the actions performed by users on your content
  • Modify the elements of your statement in real-time without having to edit your document, export, etc…
  • Connect your newsroom your release with a button

Honestly, digital, it’s better right ;) ?

Fri 20 May, 2016 - Thomas