
How To Write A Killer Title For Your Press Release
First impressions count. And, this is certainly the case for your press release. Every day we are bombarded by information. Letters, emails, adverts, TV programmes, books… and the list goes on. We are quite literally saturated with words and images. The brain has to be selective. It receives as many as 400 billion bits of information a second, although we’re only aware of about 2,000 of them! What’s more, we can only effectively process 1% of… Read more