First impressions count. And, this is certainly the case for your press release. Every day we are bombarded by information. Letters, emails, adverts, TV programmes, books… and the list goes on. We are quite literally saturated with words and images. The brain has to be selective. It receives as many as 400 billion bits of information a second, although we’re only aware of about 2,000 of them! What’s more, we can only effectively process 1% of… Read more
We are very happy to share with you our first explanatory video which shows you how to build an online press room for your business or your brand in just a few minutes. If you have any questions or remarks regarding this video, don’t hesitate to contact us by clicking here.
The holidays are well underway. The sun is (hopefully) shining and with any luck you’ve spent at least a week or two lying on a sandy beach. Work couldn’t be further from the mind. But, before you get too carried away in holiday mode, it might be worth dedicating just a little time to making sure your press room is in tip top condition and your September press releases are ready to be launched. It’s an ideal… Read more
Contrary to common perception, summer is not a bad time to distribute a press release. Journalists are often less engaged and will be more receptive and tolerant to a good pitch. But summer also offers a good opportunity to refresh what journalists and bloggers will see when they check the press page of your website. Click here to (re)discover our press room service and to update yours.
Democratizing media relations has been our “motto” since we launched PressKing in 2011. That’s why we are very happy to announce a significant reduction in our press release distribution rates, which are decreasing by half. At the same time, we have also refreshed the design of our press releases, which have become lighter and are now more in line with the design of our press rooms. Click here to access your old press releases and discover… Read more
At PressKing an advice we very often give to our users is to keep their press room updated with fresh content. Keeping it alive is very important to avoid the “ghost town” effect of an outdated page, to give credibility to your project and also to build a real relationship with journalists and bloggers. Here are 5 tips on how to achieve it. Update regularly your press release list: you should create and distribute press… Read more
A frequent request from our users is the ability to restrict access to their press room with a password. There are two reasons for this: A press room very often contains exclusive or confidential information, and some companies are therefore keen to limit access to it. Without access restrictions, a company can’t identify *who* is consulting its press room, and so may be tempted not to add more content to make sure that competitors in… Read more
Admit it, client testimonials on most websites can be greatly improved. These testimonials have two major disadvantages: : They’re not verifiable: How can you verify the veracity of a client testimonial that exists only on the company’s site? A testimonial like, “‘This service is a true revolution’ – Alex – 25 years old,” will have a very limited impact on a visitor, because they’re already used to seeing this type of quote, full of praise but… Read more