It would be an understatement to say that the dissemination of information has accelerated significantly over the past 10 years. The speed of today’s communication channels associated with the mobility that provide smartphones and tablets, has changed our media consumption to the point that news has become an “ephemeral product” we eat up 30, 40, 50 times a day.
If we think about it, this is both an advantage, because the virality of news can allow a company to emerge from anonymity very quickly, and quite a thorn in the side because if you do the slightest error of communication… Well, you are probably going to get called on it – unless you react quickly and cleverly.
It is a PR agency’s probably most challenging job, following the incessant rhythm imposed by digital media. But how does one overcome this? What are the needs of an agency to be effective in the management of their customers’ communication campaigns?
We identified 5 fundamental needs in our infographic.