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#PR tools: Focus on newsrooms

Press releases alert journalists to the fact that you have something going on in your company. Social networks and media relay your enterprise latest news. Newsrooms establish your business timeline.

What is a newsroom?

A dedicated space on a website for journalists to quickly find, verify and download a company press material. Also known as a press room or a website press section, it serves as support for all communication campaigns.

Newsroom PK

What do I need to display in my newsroom?

Most online newsrooms provide press releases and kits, photographs, logos, audio, video, executive biographies, contact information, events, company history and awards and honors. Sometimes, they also contain industry news feeds.

Top 5 reasons

Why is it necessary?

It gives journalists the necessary content to work with you and increases your chances to get your stories covered. Whenever a journalist receives a press release or spots your company during an event, he or she will always look for information online to write a piece about it. 95% of the time, journalists will use search engines to conduct research on your business but ultimately, they will look for your company’s website and newsroom in order to gain time.

It structures your future PR efforts as you build your company’s timeline. All through your company’s life, you’ll have to deal with media to get your stories out there. Providing a strong feedback shows your company’s efficiency and reliability.

It enhances your website SEO. Your newsroom gathers all your business information on one page of your website. For search engines, it is probably the best way to boost your website natural ranking.

When is it necessary?

Pretty much all the time. As we said earlier, your newsroom showcases your business timeline. To understand where your company comes from, one needs to have the whole picture.

Who looks at it?

Mainly journalists, bloggers and influencers. But also visitors, investors, business partners and new business prospects are seeking information on your newsroom. This is also why you should update your newsroom on a regular basis.

newsroom who

Does it change anything to have a newsroom?

Yes, it does. Having a newsroom can impact your media coverage and your credibility with journalists.
Nielsen made a study back in 2009 about PR on websites and concluded that If journalists can’t find what they’re looking for on a website, they might not include that company in their story. Journalists repeatedly said that poor website usability could reduce or completely eliminate their press coverage of a company.”

So… Have you set up your newsroom yet?

Thu 17 Mar, 2016 - Thomas