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The Next Generation of Press Releases

Press releases have been used for over 100 years, ever since Ivy Lee, considered a founding father of the PR industry, sent a direct statement to journalists regarding the disastrous 1906 Atlantic City train wreck. Since then, press releases have been used as a primary source of information for journalists and a great tool for companies to share their news. But a lot has changed since 1906, and so have press releases. Here are some… Read more

Thu 15 Nov, 2012 - Bertrand