Blog
PressKing 2011 metrics : thank you for your support! We’ll definitely rock 2012!
Great figures! Let's rock 2012
Published 8 March 2012 in PressKing News
February, the 14th : Valentine to break the news!
Special news to be leaked to the press for Valentine’s day?
Enjoy a 30% discount on your next credits purchase for Valentine’s day.
Love is good news, say it with a press release!!!
Happy Valentine’s!
The PressKing Team
Published 10 February 2012 in PressKing News
Update : We have redesigned our Press Release Creation Form
As we announced last year, we have a lot of projects in the pipe : optimizations, new services, new features. We start off 2012 with a new press release creation form. Let’s take a tour and discover together what’s new!
New features : Progress Bar, Save as Draft, PR creation Tips
In addition to a new look & feel, we have added several new features in order to make life easier for you :
- a Progress Bar to indicates the level of completion of your press release. It allows you to know where you are in the process, and when your press release is completed and ready to be published
- a Save as draft button to save your work wherever you might be in the process. Even if you have just input the title and a summary, you will be able to get back to your work whenever you want
- some PR tips boxes to ensure that your press release is accurate, precise and well-written. We also explain why it is important to attach some additional content such as photo, video or PDF, why it is important to describe your company and tag your press releases
We hope that those new features will help you to create more professional press release in an easier way.
Stay tuned for more news, we have several other wonderful features coming soon!
The PressKing team
Published 5 January 2012 in PressKing News
What about earning free credits, coming in 100-packs?
Because public relations is all about spreading the word around, because friends and relatives are the first row of communication, we @ Pressking felt that we should encourage you to talk about us. There is no reason for us not to follow the advice we deliver to you!
This is why we are happy to inform you that we have just launched the new Pressking Referral Program. The principle is very simple : spread the word about Pressking, invite your friends and relatives to register and publish their first press release.
Since a referral is always a win-win partnership, you will get 100 bonus credits each time a person coming from you will publish a press release on Pressking; and your friends and relatives will benefit of a 30% discount on their first credits purchase.
With less than 3 clicks, you can easily earn free credits, coming in 100-packs : you can either
- send direct email invitations using all the addresses that you know by heart
- invite your email contacts by checking on your mailbox and selecting all the contacts you want
- go social and send invitations on Facebook, Twitter and Google+
- share an affiliate link
- publish one of our beautiful banners on your blog.
Business being business, as soon as one of your affiliate publish a press release, we – of course – will send you an e-mail to notify your 100 bonus credits award.
Doesn’t this sound good to you? If we were you, we would jump on it right away!
Got something special to announce for Christmas?
Christmas is a special time during the year, we all have special announcements to make. Would it be a sale on your products, a review of the year action plan, your company objectives for the coming year, it is very important to widely communicate on it.
Because special occasions require exceptional measures, we have taken the appropriate decision! From December 5th to December 31st, enjoy 25% bonus credits with your next purchase.
Nice and easy : the more you buy, the cheaper you get.
What do you say? Enjoy now!
Merry Christmas and Happy New Year!
Published 6 December 2011 in PressKing News
Update: brand new distribution reports for your press releases
Today we’re updating our distribution reports.
We know that monitoring a press release’s performance – and following up with the right journalists a few days after – is almost as important as publishing & distributing it. This is why we redesigned our reports and stuffed them with more relevant information: you can now track your e-mail campaign and social media performance, and make the most of your press releases!
Here’s what our new reports will help you do:
- Monitor your e-mail campaign results:
The top of your report will show you how many e-mails were sent, how many were read (i.e. either opened, or clicked), and your overall opening rate. A high opening rate is a sign of a well-targeted distribution list and a well-written press release! - Monitor your social media performance:
Your report will tell you how many people visited your press release page from Twitter or Facebook, and how many times your press release was liked, retweeted, +1′d, and shared by e-mail. The more you share it yourself, the better results you’ll get! - Follow-up with your most relevant contacts:
The bottom of your report now displays your full contact list, organized by status (Sent, Opened, Read). Don’t hesitate to follow up with personalized e-mails a few days after you’ve sent your press release!
We hope you’ll find all this new information useful. Stay tuned for more news!
The PressKing team
Published 17 November 2011 in PressKing News
PressKing is changing! Welcome to our V2
We’ve been rather silent for the past few weeks. That’s because we were working on a major evolution for PressKing!
We’ve received tons of interesting customer feedback since we started the project 2 years ago, and we thought: let’s integrate all this and re-launch PressKing with better features, more flexibility and a slightly different business model.
Here’s what’s new:
Unlimited press release publication
Some of you need to publish new stories rather frequently, and only send them out by e-mail when something really big’s happening. You can now publish an unlimited number of press releases every month, and save your contact credits for the most important stuff!
Publishing press releases is 100% free, and buying contact credits isn’t too expensive either.
More flexibility with a new, credit-based system
Sometimes you need to send 2 press releases in a month, and nothing for the next 2 months. Then why bother subscribing for 3 whole months? We’re solving this problem by switching from a subscription-based system to a credit-based system : you can now buy and use contact credits at any time, and keep your account active for as long as you want (and for free) between 2 press releases.
Contact Credits allow you to send e-mail pitches to your distribution lists, to promote your latest press release. The more Credits you buy, the more e-mails you can send. If you only need to contact a few people, you’ll only need to buy a few Credits!
Better distribution lists
Good distribution lists are 100% customized and well-targeted. Do you need to target 2 countries with the same press release? Are you working on a niche market? Do you want to make sure you won’t be missing a specific journalist/publication? Everything’s possible now: we’re opening our media database, so that you can search journalists by name, publication name, language, fields of interest, etc… and add them 1 by 1 to your customized, 100% relevant distribution lists!
And if we’re missing the journalists you were looking for, you’re always free to add them manually and integrate them to your existing lists.
New media monitoring tool under preparation
Our media monitoring and domain tracking tools are getting a V2 too! We’re currently working on new features and improvements that’ll turn them into real killer tools for the day-to-day management of your online visibility. This’ll take a couple extra months – but we know it’ll be worth the wait!
You will still have access to your current keywords and domains on monitor.pressking.com – and you’ll be among the 1st to know when we re-launch them, of course!
What’s the next step?
If you already have an account, you don’t need to do anything special – just log on with your usual e-mail and password and enjoy our new interface!
Free Credits!
Finally, we are pleased to offer you a bunch of free Credits so that you can use the full service right away!
As usual, feel free to contact us if you need anything!
The PressKing team
Published 20 October 2011 in PressKing News
