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A holiday gift from us to you: your very own press room. In just a few clicks.

Christmas has come early for PressKing users! We are proud to announce the official launch of our new press room service. Easy to configure and beautifully designed, a press room gathers all the information a journalist needs about a company. Click here to discover our new service. You can also go through our different articles on our blog which explain why a press room has now become a must-have: What a press room is and why you should… Read more

Thu 19 Dec, 2013 - Bertrand
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The very best (and the very worst) of press rooms

Coca-Cola, Instagram, Starbucks, McDonalds. The thing in common between these companies is not just that they belong to the World’s Most Valuable Brands List. Another similarity: their attention to detail in all aspects of their web sites. Including their press rooms. Here is the very best of press rooms. Without forgetting the very worst… The best Here are 4 “solid” press rooms. Updated frequently, well designed, they constitute a wealth of information for journalists, influencers… Read more

Thu 28 Nov, 2013 - Bertrand
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The lifecycle of your press room : how to make your press room grow with your website

Your press room is like a living organism: it has a lifecycle and it grows with each step of your website. In order to get the most out of it you should add the good content at the right time and use your press room to support each important step of your company lifecycle: Company launch: as we have already explained in a recent article you should create and feed your press room from the day… Read more

Thu 21 Nov, 2013 - Bertrand
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Have you updated your press room on PressKing yet?

In addition to our press release service, we have recently released a new service so that you could better manage your media relations online: our press room service. You have already discovered in our blog what a press room is and why it is crucial to have one from the day you launch your website. But have you updated your own press room on PressKing? Beautifully designed, easy to configure, accessible from anywhere, etc. Click… Read more

Thu 14 Nov, 2013 - Bertrand
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4 tips to make your press room stand out from the competition

Today we are going to tell you a secret. A secret that will make your press room stand out from the competition… and this secret is…the professionalism of your press room! A very common mistake for companies who don’t have the resources for a full time PR team is to create a press room and not improving it, not maintaining it. An outdated press room is a very common and unprofessional mistake which gives a… Read more

Thu 24 Oct, 2013 - Bertrand
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Why a press room is crucial from the day you launch your website

A common misbelief regarding press rooms is to think that you need one only when you already have some press coverage and have done several PR campaigns. That’s actually a mistake and you should think about having a dedicated press room on your website from the day you launch it. It will give a good impression to journalists, bloggers and prospects: the first impression is always important and having a nice designed and well strutured press… Read more

Thu 17 Oct, 2013 - Bertrand
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How to create an outstanding press room for your website

So now that you know what a press room is (hint: it’s a section on your website dedicated to media people) the next question you are probably asking yourself is : “What should I put in my press room to please journalists?”, and that’s a very good question to ask yourself before creating one. An important thing to keep in mind is that a press room should be made with the aim of making journalists… Read more

Thu 03 Oct, 2013 - Bertrand
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What a press room is and why you should absolutely have one

A press room is a very often underestimated section of a website (if it even exists!) yet is really important. A press room is simply the showcase of your company for journalists. It’s where media people (bloggers, journalists…) go when they need to find everything public on your company and your product/service (from press releases to product screenshots, logos or founders bio and much more). Journalists have very busy timetables and their attention span for… Read more

Thu 26 Sep, 2013 - Bertrand