Your press room is a showcase of your company and product and thus should be really polished. There are several traps and errors you should absolutely avoid in this section of your website or you’ll make journalists run away: Outdated information: not maintaining a press room up to date is a very common mistake. By letting outdated information and content on you press room you’ll give a very bad impression to journalists who will feel like… Read more
Customer testimonials can be an excellent way to make your press release and your press room more convincing and authoritative. It is reassuring for potential customers to know that your product has already been tried, tested and approved. That’s why we want to help you get the very most of your testimonials by answering the key Who, How, What and What Next questions. Customer testimonials: WHO? Obviously, you can ask just about anyone to make a… Read more
The holidays are well underway. The sun is (hopefully) shining and with any luck you’ve spent at least a week or two lying on a sandy beach. Work couldn’t be further from the mind. But, before you get too carried away in holiday mode, it might be worth dedicating just a little time to making sure your press room is in tip top condition and your September press releases are ready to be launched. It’s an ideal… Read more
Contrary to common perception, summer is not a bad time to distribute a press release. Journalists are often less engaged and will be more receptive and tolerant to a good pitch. But summer also offers a good opportunity to refresh what journalists and bloggers will see when they check the press page of your website. Click here to (re)discover our press room service and to update yours.
At PressKing an advice we very often give to our users is to keep their press room updated with fresh content. Keeping it alive is very important to avoid the “ghost town” effect of an outdated page, to give credibility to your project and also to build a real relationship with journalists and bloggers. Here are 5 tips on how to achieve it. Update regularly your press release list: you should create and distribute press… Read more
Admit it, client testimonials on most websites can be greatly improved. These testimonials have two major disadvantages: : They’re not verifiable: How can you verify the veracity of a client testimonial that exists only on the company’s site? A testimonial like, “‘This service is a true revolution’ – Alex – 25 years old,” will have a very limited impact on a visitor, because they’re already used to seeing this type of quote, full of praise but… Read more
It is now possible to modify the visual style of your press room. While the theme’s HTML cannot be (yet) modified, our CSS Editor gives you the power to make your own design. The CSS Editor can be found in the Customization menu of the sidebar. It consists of a blank area for typing and two buttons, “save” and “reset”. The CSS Editor is for now reserved to our users with an Enterprise plan.
Our good friends at mention have just published a new blog post written by our CEO. Titled “8 types of content and information journalists are expecting to find on your web site,” it gives valuable information about how to increase your chances of being covered by journalists. Click here to access the blog post.