Contrary to common perception, summer is not a bad time to distribute a press release. Journalists are often less engaged and will be more receptive and tolerant to a good pitch. But summer also offers a good opportunity to refresh what journalists and bloggers will see when they check the press page of your website. Click here to (re)discover our press room service and to update yours.
Democratizing media relations has been our “motto” since we launched PressKing in 2011. That’s why we are very happy to announce a significant reduction in our press release distribution rates, which are decreasing by half. At the same time, we have also refreshed the design of our press releases, which have become lighter and are now more in line with the design of our press rooms. Click here to access your old press releases and discover… Read more
At PressKing an advice we very often give to our users is to keep their press room updated with fresh content. Keeping it alive is very important to avoid the “ghost town” effect of an outdated page, to give credibility to your project and also to build a real relationship with journalists and bloggers. Here are 5 tips on how to achieve it. Update regularly your press release list: you should create and distribute press… Read more
A frequent request from our users is the ability to restrict access to their press room with a password. There are two reasons for this: A press room very often contains exclusive or confidential information, and some companies are therefore keen to limit access to it. Without access restrictions, a company can’t identify *who* is consulting its press room, and so may be tempted not to add more content to make sure that competitors in… Read more
Admit it, client testimonials on most websites can be greatly improved. These testimonials have two major disadvantages: : They’re not verifiable: How can you verify the veracity of a client testimonial that exists only on the company’s site? A testimonial like, “‘This service is a true revolution’ – Alex – 25 years old,” will have a very limited impact on a visitor, because they’re already used to seeing this type of quote, full of praise but… Read more
This article is an excerpt from a white paper published by PressKing, which you can download here. Press releases are the basics of PR management. But getting people to read them is far from being easy: journalists and bloggers often say they receive more and more of them, and that they don’t have the time to read them all. How can you maximize your chances? Here are a few tips that will help you write press… Read more
It is now possible to modify the visual style of your press room. While the theme’s HTML cannot be (yet) modified, our CSS Editor gives you the power to make your own design. The CSS Editor can be found in the Customization menu of the sidebar. It consists of a blank area for typing and two buttons, “save” and “reset”. The CSS Editor is for now reserved to our users with an Enterprise plan.
Our good friends at mention have just published a new blog post written by our CEO. Titled “8 types of content and information journalists are expecting to find on your web site,” it gives valuable information about how to increase your chances of being covered by journalists. Click here to access the blog post.