Say Hello to the new PressKing

by oussama | 0 comment
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After enabling the publication of over 25,000 press releases and the creation of 15,000 press rooms, we are very happy to unveil the complete overhaul of PressKing today. A little more than two years have passed since our launch. Our goal hasn’t changed: to become the “first media relations agency online.” Thanks to our new version, available starting today, we offer you the simplicity and flexibility of an online service with the advantages of a traditional PR agency. PressKing has also become: More powerful, via our new database: the golden ticket of every PR agency is their contact book. Now, you too have access to our improved database, containing 490,000 journalists and bloggers from 181 countries, 205,000 more than our previous version. This database is updated daily. More simple, via… Read more »

The Next Generation of Press Releases

by Sarah | 0 comment
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Press releases have been used for over 100 years, ever since Ivy Lee, considered a founding father of the PR industry, sent a direct statement to journalists regarding the disastrous 1906 Atlantic City train wreck. Since then, press releases have been used as a primary source of information for journalists and a great tool for companies to share their news. But a lot has changed since 1906, and so have press releases. Here are some new perspectives to consider.   1. Think of your press release as a news article. It’s time to rethink your understanding of a press release as a means to get a great article written about you. Instead, think of your press release as the article itself! A really well-written article makes an overworked journalist’s job… Read more »

5 Common Press Release Mistakes to Avoid

by Sarah | 0 comment

As you know by now, writing a press release is a great way to get the word out about your business, but a bad press release will make you look sloppy and unprofessional. When writing your next press release, keep in mind these 5 common missteps to get the most out of your PR efforts. 1. Being too promotional We’ve said it a million times, and we’ll say it a million more: a press release is not an ad! Although you may be tempted to wax poetic about how fantastic your product or service is, the more enthusiastic you are in your press release, the more wary your reader may be. Instead, stick to the facts. Your press release should be eye-catching without using excessive caps, exclamation marks, or over-the-top words… Read more »

Go Social with the New PressKing

by Sarah | 0 comment

  What’s cooking at PressKing? We’ve been holding on to some exciting news for a while, and we finally feel it’s time to spread the word. PressKing’s got a bun in the oven, and we’re expecting the little one any day now….   We are excited and extremely proud to introduce the New PressKing in just a few short weeks. The New PressKing will make your online PR management easier, more effective, and more social than ever. In addition to completely redesigning the website, we are basically revolutionizing the way online PR is done. We don’t want to spoil the surprise, but suffice it to say that we are launching a new feature that will completely change the way social media and online PR interact. We’ve also taken many of your… Read more »

Building a relationship with the press

by Sarah | 0 comment

Journalists today are more bombarded with emails, calls, and press releases than ever before, and when you represent a small business or a startup, why should they bother with you? The answer lies in the basics of marketing. Here are some really important things to keep in mind when you are pitching to journalists. 1. Describe your offer concisely and explain where it is positioned in the marketplace. You know you can’t compete with a huge company with 10x your marketing budget, but why try?  Your company was created because you sensed a void in the market that you decided to fill. Highlight this fact and how your business can help people in ways that the big guys couldn’t. 2. Situate your offer in regards to current trends. Why is… Read more »

DIY PR vs. Hiring a PR Agency (part deux)

by Sarah | 0 comment

Welcome back to our (really long) blog post about the pros and cons of hiring a PR manager versus doing your own PR with the help of an online service like PressKing. In case you missed it, last week, we discussed the advantages and disadvantages of hiring an agency, the cost, and whether PR is really necessary for your young business. On to part two… Should I hire a PR manager to handle my social media? The short answer is “no.” PR agencies will tell you that they are experts in social media, and while that may be true, YOU are the expert in your business. You know your brand, your product, your goals, your competitors, and your clients better than any hired PR pro does, and thus, you can… Read more »