This article is an excerpt from a white paper published by PressKing, which you can download here. Press releases are the basics of PR management. But getting people to read them is far from being easy: journalists and bloggers often say they receive more and more of them, and that they don’t have the time to read them all. How can you maximize your chances? Here are a few tips that will help you write press… Read more
It is now possible to modify the visual style of your press room. While the theme’s HTML cannot be (yet) modified, our CSS Editor gives you the power to make your own design. The CSS Editor can be found in the Customization menu of the sidebar. It consists of a blank area for typing and two buttons, “save” and “reset”. The CSS Editor is for now reserved to our users with an Enterprise plan.
Our good friends at mention have just published a new blog post written by our CEO. Titled “8 types of content and information journalists are expecting to find on your web site,” it gives valuable information about how to increase your chances of being covered by journalists. Click here to access the blog post.
Your press room is a showcase of your company and product and thus should be really polished. There are several traps and errors you should absolutely avoid in this section of your website or you’ll make journalists run away: Outdated information: not maintaining a press room up to date is a very common mistake. By letting outdated information and content on you press room you’ll give a very bad impression to journalists who will feel like… Read more
Christmas has come early for PressKing users! We are proud to announce the official launch of our new press room service. Easy to configure and beautifully designed, a press room gathers all the information a journalist needs about a company. Click here to discover our new service. You can also go through our different articles on our blog which explain why a press room has now become a must-have: What a press room is and why you should… Read more
We have received a lot of great feedback following our first testimonial. That’s why I’m very happy to share with you a new conversation I had with another PressKing customer. I got the chance to chat with David Jervis, Managing Director of Quantum Technical Public Relations which manages PR for many companies, including Heraeus Noblelight. He shared his feedback with me, and talked about how he uses PressKing. David, what’s the activity of Heraeus Noblelight? Heraeus Noblelight is a… Read more
Coca-Cola, Instagram, Starbucks, McDonalds. The thing in common between these companies is not just that they belong to the World’s Most Valuable Brands List. Another similarity: their attention to detail in all aspects of their web sites. Including their press rooms. Here is the very best of press rooms. Without forgetting the very worst… The best Here are 4 “solid” press rooms. Updated frequently, well designed, they constitute a wealth of information for journalists, influencers… Read more
Your press room is like a living organism: it has a lifecycle and it grows with each step of your website. In order to get the most out of it you should add the good content at the right time and use your press room to support each important step of your company lifecycle: Company launch: as we have already explained in a recent article you should create and feed your press room from the day… Read more